Vitamins Market-Prevalence of Vitamin Deficiencies
The vitamins market was valued at USD 4.85 billion in 2017; it is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3% during the forecast period. The growth in the demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to rise in global meat & dairy product consumption are factors driving this market.
Objectives of the report
- Determining and projecting the size of the vitamins market on the basis of type, source, application, and regional presence, over a five-year period, ranging from 2018 to 2023
- Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Analyzing the demand-side factors on the basis of the following:
- Impact of macro- and microeconomic factors on the market
- Shifts in demand patterns across different subsegments and regions
- Identifying and profiling key players and product providers in the vitamins market
- Providing a comparative analysis of market leaders on the basis of the following:
- Product offerings
- Business strategies
- Strengths, weaknesses, opportunities, and threats
- Key financials
- Understanding the competitive landscape and identifying major growth strategies adopted by players across key regions
- Providing insights on key investments in product innovation and technology
The various contributors involved in the value chain of the vitamins market include raw material suppliers, R&D institutes, vitamins manufacturers [Koninklijke DSM N.V. (Netherlands), BASF (Germany), Lonza Group (Switzerland), Glanbia plc (Ireland), and ADM (US)], manufactures for end-use products (food & beverage, healthcare, feed, and personal care products) and government bodies & regulatory associations [the US Department of Agriculture (USDA), the Food and Drug Administration (FDA), and the European Food Safety Authority (EFSA)].
Food&farming 