The vitamins market was valued at USD 4.85 billion in 2017; it is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3% during the forecast period. The growth in the demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to rise in global meat & dairy product consumption are factors driving this market.
For more details on this research, Request Free Sample Report
The periodization considered for the study is as follows:
- Base year: 2017
- Forecast period: 2018 to 2023
Objectives of the report
- Determining and projecting the size of the vitamins market on the basis of type, source, application, and regional presence, over a five-year period, ranging from 2018 to 2023
- Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Analyzing the demand-side factors on the basis of the following:
- Impact of macro- and microeconomic factors on the market
- Shifts in demand patterns across different subsegments and regions
- Identifying and profiling key players and product providers in the vitamins market
- Providing a comparative analysis of market leaders on the basis of the following:
- Product offerings
- Business strategies
- Strengths, weaknesses, opportunities, and threats
- Key financials
- Understanding the competitive landscape and identifying major growth strategies adopted by players across key regions
- Providing insights on key investments in product innovation and technology
Research Methodology:
- Key regions were identified along with countries contributing to the maximum share.
- Secondary research was conducted to find the value of the vitamins market for regions such as Europe, North America, Asia Pacific, and RoW.
The key players were identified through secondary sources such as the Food and Agriculture Organization (FAO), the US Department of Agriculture (USDA), the International Monetary Fund (IMF), the World Bank, and the Organisation for Economic Co-operation and Development (OECD); while their market shares in their respective regions were determined through both primary and secondary research processes. The research methodology included the study of annual and financial reports of top market players, as well as interviews with industry experts (such as CEOs, VPs, directors, and marketing executives) to obtain key insights (both quantitative and qualitative) for the vitamins market.
Food&farming 